Resources

Learn site selection from the experts

Guides, tutorials, and best practices for commercial real estate professionals. Master site selection, trade area analysis, and location intelligence.

Guides & Tutorials

Guide

The Complete Guide to Site Selection

Everything you need to know about evaluating commercial real estate locations. Demographics, traffic, competition, and more.

15 min read
Guide

Understanding Trade Area Demographics

How to interpret demographic data for site selection. Income, age, education, and consumer spending patterns.

10 min read
Tutorial

Foot Traffic Analysis 101

Learn how to use foot traffic data to evaluate locations. Peak hours, seasonality, and visitor patterns.

8 min read
Guide

Competitive Analysis for CRE

How to map and analyze competitors. Market saturation, positioning, and gap identification.

12 min read
Guide

Co-Tenancy Strategy

Understanding the impact of neighboring tenants. Synergies, traffic drivers, and tenant mix.

8 min read
Tutorial

Working with Esri Data

Getting the most from Esri demographics. Tapestry segments, consumer spending, and market potential.

10 min read

Site Selection Glossary

Key terms and definitions for commercial real estate site selection.

Trade Area

The geographic area from which a business draws its customers.

Daytime Population

The number of people in an area during business hours.

Co-Tenancy

The mix of tenants in a shopping center or retail location.

Foot Traffic

The number of people who pass by or enter a location.

Psychographics

Consumer attitudes, interests, and lifestyle characteristics.

Cannibalization

When a new location takes sales from existing locations.

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