Category Benchmark

Fitness: Sales Per Square Foot & Occupancy Cost

National benchmark data for fitness centers, gyms, and wellness facilities. Performance metrics including sales per square foot and occupancy costs for full-service gyms, boutique studios, and specialty fitness concepts.

Avg Sales / SF

$280.00

National average

Avg Occupancy Cost

10.0%

As % of gross sales

Data Source

CoStar

Q3 2023 - Q2 2024

Industry Insights

Fitness centers generate strong co-tenant traffic with 3-5 visits per week during meal-adjacent hours.

Membership-based revenue models provide more predictable income than transaction-based retail.

Boutique fitness studios operate at much higher sales/SF than traditional gyms due to smaller footprints.

Frequently Asked Questions

What is the average sales per square foot for fitness centers?

Traditional full-service gyms average $150-250/SF while boutique fitness studios (yoga, cycling, CrossFit) can achieve $400-600/SF due to smaller footprints and premium pricing.

How do fitness centers impact neighboring tenants?

Fitness centers are valuable co-tenants because members visit 3-5 times per week during peak meal times (early morning, lunch, evening). This consistent traffic drives significant cross-shopping at food, beverage, and convenience co-tenants.

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